Video, Web, Print, B2C
As a world leader in precision optics, Zeiss sought to disrupt the market yet again with their newly-formulated screen cleaning wipes. Because of our creative bandwidth, Zeiss asked Carlucci Design to develop an aggressive marketing campaign whose goal was to increase awareness across all channels and promote sales.
In addition to updated branding and packaging, Zeiss requested a comprehensive AMG (Amazon Media Group) campaign. To accomplish this, we built all assets from scratch. This allowed the content to evolve in a linear way that could support more sophisticated marketing as awareness grew.
In this Carlucci Design case study, you’ll discover our methods and thought to establish Zeiss’ presence within the consumer market – and win it.