Tag Heuer, a classic maker of high-end, elegant timepieces, reached out to Carlucci Design to help with online and promotional creative.
A unique die-cut mailer was designed to promote the newly released, retro-flavored Monaco 69 watch. The die-cut matched the dual-face design of the watch and included imagery of its initial iconic wearer, Steve McQueen. Additional print projects included a Father’s Day mailer that featured Tag spokesmen Tiger Woods and Jeff Gordon, and the annual Tag Heuer holiday card.
Carlucci Design created a mini-website to promote the Tag Heuer Formula 1 series of watches that continued the watch series’ long history with performance racing. A series of animated banners were also created to compliment the site launch.