When Sony launched two new mobile storage solutions, Personal Content Station and Portable Wireless Server, we stepped in to design and develop a robust marketing launch kit that included videos, digital flip books, point of sale items, and info graphics.
For the PWS and PCS videos, we took charge of the project from start to finish. We developed the scripts, sourced the acting talent and photographers, and then edited the raw footage and produced the finished video assets.
The digital flipbooks we created bridge the gap between print and video. Operating like a print brochure, a digital flipbook is much more dynamic and interactive. The Portable Wireless Server flipbook incorporates animation and video clips that make it a great tool to learn about the product, plus it can be viewed on a variety of devices, include mobile.