The HS10 camera boasted powerful imaging technology and convenient user functions in an appealing chassis. Fujifilm asked us to develop a 'vanity' deliverable that matched the beauty and power of the HS10 while allowing customers easy access to the camera information. We settled on a unique die-cut brochure to build interest and excitement as customers explored the camera.
Carlucci Design has a long history working with Fujifilm on a variety of projects. Something we annually handle for Fujifilm annually is the design of their digital camera training guides.
Combining colorful environment and lifestyle imagery with an engaging, intuitive layout, we designed the brochure to immerse customers in the learning experience. Unfolding the unique die-cut revealed deeper layers of the camera technologies and presented user functions in an easy-to-follow manner. Fuji loved the result and asked us to turn this deliverable into an interactive microsite.
Carlucci Design has a long history working with Fujifilm on a variety of projects. Something we annually handle for Fujifilm annually is the design of their digital camera training guides.
