Albright, a leader in high quality fly-fishing gear, is all about great value. They asked us to develop an entirely new brand identity to communicate their product strategy. We began with their logo and then designed and built an entirely new e-commerce website, packaging, advertising and e-blasts. Carlucci also developed the tagline "Fly First Class For Less" to reinforce the Albright philosophy.
A key component to Albright’s re-launch was the completely new packaging system that needed to visually match the website and ads. Packaging included boxes and blister packs for fly and saltwater reels, lines and outfits.
Having the opportunity to flesh out all assets of the Albright brand, Carlucci continued with print and online advertising and promotional mailers. Ads ran promoting seasonal sales and new products.
All of Albright’s sales are managed online via their website. Prior to Carlucci creating the new brand they had a very simple website which did little to engage a visitor. We added product reviews, recommendations and fishing tips for a much richer visitor experience. We also integrated a new Magento-based commerce engine that gave the Albright staff much more control and flexibility over how they sell their products.