National Dealer Co-Branded Product Campaign

The Sony X Headphones are a high-end, style-conscious, DJ-style series of products that’s all attitude and big sound performance. Sony approached Carlucci Design to help launch the brand across all channels including online, print and in-store.

The first work we did with the X Headphones was a group of circular ads for newspaper and magazine advertising. The ads were tailored for the holiday season, incorporating the tagline “love to give style”. We also co-branded the ads (almost a dozen) with Best Buy and Simon Cowell. We also designed and programmed an X Headphone website and banner campaign exclusively for Best Buy that incorporated the product’s unique design and lifestyle.

Finally, to bridge the worlds of print and online ads we created a video to launch the X Headphones that incorporated 3D product modeling and animation. This could be played in-store, within the microsite we built or on dealer websites.

The result? A fully realized product campaign that met consumers at key touchpoints during the holiday season.

Print, Video