The essence of a product

Sony’s Tablet launch was a big deal, and they built a dynamic new kind of website to prove it. It was huge however, and not well suited to in-store displays. That’s where we came in. After a period of study deciding how best to transform the website into a video of the same quality, we built one that exceeded it. Utilizing HD and 3D elements, we detailed every aspect of the Tablet with clear copy, dynamic on-screen action and smooth transitions. Throughout our design we built Sony styles and the aesthetic of the Tablet into every facet, infusing brand deep within the video.

Sony
Client
Video
Category