The essence of a product

Sony’s Tablet launch was a big deal, and they built a dynamic new kind of website to prove it. It was huge however, and not well suited to in-store displays. That’s where we came in. After a period of study deciding how best to transform the website into a video of the same quality, we built one that exceeded it. Utilizing HD and 3D elements, we detailed every aspect of the Tablet with clear copy, dynamic on-screen action and smooth transitions. Throughout our design we built Sony styles and the aesthetic of the Tablet into every facet, infusing brand deep within the video.