Consumer Electronics, B2C, B2B
Interactive, Video, Print
Building a Premium Environment
Premium Home is Sony’s division of high-end, home theater electronics that must be purchased exclusively through certified dealers. To effectively market these top-of-the-line televisions, speakers, sound bars and other devices, Sony needed a comprehensive solution that spoke to B2B and B2C clients. Our involvement with Premium Home began with a complete website overhaul. From there we built a complementary app for dealer training. To support the campaign we developed print ads, landing pages, calendars and more.
What We Did
For the website we created a custom CMS (content management system) that made navigation and learning easy for users. Our web solution was also scalable, so new products and categories could be added seamlessly.
Beyond product pages and content we built various technology overview pages to educate customers about product features and performance.
The product pages we built are robust and engaging. Product information, descriptions, images, features and specifications are built into a beautiful design that presents users with a total product view.