Branding, Web, Video, Print, B2C
Rebranding a Business
CLEAR was a subsidiary of Sprint that provided high-speed wireless broadband Internet to cities around the country. They were having trouble effectively reaching their target demographics with their existing brand campaign and asked Carlucci Design to reinvigorate their marketing process. We began with an overhaul of the brand voice and visual identity. Next we applied this refreshed look to all marketing pieces, from posters and web banner ads to in-store displays, their website and video. The result was a 40% growth in sales in the very first quarter after we launched the new brand.