Catch the excitement
Albright was an ambitious new company looking to position themselves as a leader in high-end quality fly-fishing products, while selling at discount prices. They asked us to develop a brand identity to support their position as one of the top fly-fishing product providers in the world. We were excited to throw ourselves into this project and take charge of everything from logo and brand development to a commercial website, packaging, magazine ads and social media campaigns.
We started with Albright’s image. Our logo studies went through many rounds of refining until we discovered a simple and iconic look that spoke to Albright’s unique selling position and high-end company status. To supplement their brand image we added the tagline “Fly First Class For Less” as a playful yet clear message about the Albright philosophy.
Time and again we were confronted with issues that a project like Albright could incur. Through a careful and friendly dialogue with Albright leadership we were able to determine the optimal way to solve problems and continue on the road to success.
Albright felt that we were not only a graphic design agency at this point, but also a team of designers that could own a project from start to finish. We maintain our relationship with Albright to this day, working on new products, marketing campaigns and brand development.